pantone color of the year greenery

Every year in December, Pantone announces the color of the year! Many of us color enthusiasts wait in anticipation to see what the choice is and I have to say I was a little surprised to see this one as green was also the color of the year choice in 2013

What is the PANTONE Color of the Year?

A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.

This image released by Pantone shows a color swatch called "greenery", which has been named as the color of the year for 2017 by the Pantone Color Institute. The vibrant green with yellow undertones is an answer, of sorts, to bruising 2016, signaling a yearning to rejuvenate, and to reconnect to both nature and something larger than oneself, said Laurie Pressman, the institute's vice president. (Pantone via AP)greenery pantone color of the year 2017

 

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

design milk greenergy

A selection from Design Milk

Read more about the color green

Is Green Your Color? >>

All about the Color Green >>

Green foods, the benefits >>

What are your thoughts about ‘Greenery’?

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